HELLO

This is a site I use to introduce myself and as a jumping off point for other web stuff.

I strive to be dynamic and make myself and people around me better everyday.

My work background is in marketing: online, tv and event. I've worked with the likes of BMW, Coca-Cola and Six Flags. 

MANAGEMENT: I started my own company, Katahden, and have managed a team of 7 direct reports and a budget of $11m. 


MEDIA: I've bought on the online side, either CPM, CPA or CPC.  I've sold TV time packaging by GRP or CPM.  

MOBILE: I've delivered over 250,000 installs of mobile applications in 2011 to date. Focused on delivering scalable customer acquisition strategies that can be modeled out.  

WEB: I started Katahden to combine my experience in regional markets with my online experience. We deliver ROI driven mktg programs for advertisers in spot markets that traditionally spend all in TV, Radio, and Print.

PRODUCT MANAGEMENT: For interactive and mobile projects I believe in the saying "A designer knows he has achieved perfection not when there is nothing left to addd, but when there is nothing left to take away." I try to write a useable and prioritized product backlog to deliver most valuable features first. 

Hometown: Boulder, CO.

Profile

Matt Dutremble
Digital and Mobile Strategist
Online Media | Greater Denver Area, US

Summary

Director Level Digital and Mobile Strategist

- Proven leader with emphasis on team synergy
- Documented success at multiple levels of sales
-Mobile product development with lifecycle experience from strategic planning to execution and customer acquisition. 

- Always developing, high-level sales skills; relationship building, audience tailored presentations, strategic negotiating and top level client service.

- Self starter with proven ability to consistently deliver in high-pressure, time sensitive work environments.
Specialties: - Mobile marketing (iOS and Android) - Product Development - Customer Acquisition - Email Marketing - Media Buying: Digital, Mobile- Performance Focused. - Interactive strategy - Mobile strategy - Ad network management - Ad Operations - Yield Management

Experience

  • Dec 2011 - Present
    Director of Client Services / (IMM) InterMundo Media
  • Nov 2011 - Present
    Ad Operations / Pixoto
    I handle ad operations as pertaining to yield management with network, SSP, and exchange partners as well as direct sales.
  • Jun 2011 - Present
    Ad Operations / BigTeams
    I handle ad operations as pertaining to yield management with network, SSP, and exchange partners as well as direct sales.
  • Jun 2010 - Present
    Founder / Katahden
    Managing director of mobile platform focused on performance based campaigns. Katahden reaches over 100 Million mobile users, on 8,000 sites and apps, in 250 countries, totaling over 15 Billion of ad mobile requests per month.
  • Sept 2009 - Present
    Manager of Product Development / Intela
  • Jun 2008 - Present
    Director of Network Sales / Intela
  • Oct 2007 - Present
    Account Executive / Intela
  • Feb 2006 - Present
    Online Marketing Consultant / Heat Map Interactive
  • Jun 2006 - Present
    Online Marketing Consultant / Connell Donatelli Inc
  • Sept 2003 - Present
    Account Executive / Comcast Spotlight
  • Feb 2001 - Present
    Account Coordinator / National Cable Communications
  • Mar 2000 - Present
    Event Marketing Intern / Octagon

Education

  • 1996 - 2000
    University of South Carolina-Columbia
    SPTE in Business
    Activities: Sigma Phi Epsilon

Additional Information

Websites:
Katahden, Personal Website
LinkedIn
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