HELLO
This is a site I use to introduce myself and as a jumping off point for other web stuff.
I strive to be dynamic and make myself and people around me better everyday.
My work background is in marketing: online, tv and event. I've worked with the likes of BMW, Coca-Cola and Six Flags.
MANAGEMENT: I started my own company, Katahden, and have managed a team of 7 direct reports and a budget of $11m.
MEDIA: I've bought on the online side, either CPM, CPA or CPC. I've sold TV time packaging by GRP or CPM.
MOBILE: I've delivered over 250,000 installs of mobile applications in 2011 to date. Focused on delivering scalable customer acquisition strategies that can be modeled out.
WEB: I started Katahden to combine my experience in regional markets with my online experience. We deliver ROI driven mktg programs for advertisers in spot markets that traditionally spend all in TV, Radio, and Print.
PRODUCT MANAGEMENT: For interactive and mobile projects I believe in the saying "A designer knows he has achieved perfection not when there is nothing left to addd, but when there is nothing left to take away." I try to write a useable and prioritized product backlog to deliver most valuable features first.
PRODUCT MANAGEMENT: For interactive and mobile projects I believe in the saying "A designer knows he has achieved perfection not when there is nothing left to addd, but when there is nothing left to take away." I try to write a useable and prioritized product backlog to deliver most valuable features first.
Hometown: Boulder, CO.
Updates
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BuzzFeed typically charges around $100,000 for four or five pieces of branded content http://t.co/ccjjhWdnos via @digiday
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Love the No-Title structure (not a lack of structure). Org'd around people who Shape, Guide, Drive, Solve, and Create.http://t.co/uF5FMObqJd3 weeks ago from web | Reply, Retweet, Favorite
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mildly obsessed with this song... ♫ Song For Zula – Phosphorescent http://t.co/8Ni4GHExUV #Spotify
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Great advice from @Kit_Hickey on 5 Lessons From Managing Our Startup's Rapid Growth - Forbes http://t.co/FRbn43ynAZ
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Never build what you can buy. >> Shift Goes After Adobe, http://t.co/GzcHzdx61T With Open Marketing Cloud - http://t.co/qv57ZmLGtc
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@tammy Wait... my sister in-law's name is Tammy...
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RT @Popowski: A (by accident) Manifesto | LinkedIn http://t.co/TM5gd4JI9f
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@georgegsmithjr Sounds more like Nantucket Blues than Southern Blues :)
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@tammy handle now? Who'd you have to battle to get that?
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Congrats @tagwhat on the new app Feed! http://t.co/ZuNQRwi7Pv
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Frequency is a key opp often not looked at by marketers. >> 10 Tips For 'Real-Time Branding' - http://t.co/HUoSTo2oII
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"it’s about customers’ willingness to recommend a product/service to someone else" The One Number You Need to Grow http://t.co/HqPxx5sxlF
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@HyperionEG what's up in the hood!?
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The Truth About Hispanic Consumers http://t.co/fFaS3ZzmhL
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RT @jtwinsor: Oh, yeah. RT @sether: CNN jumps on the boulder bandwagon labeling us "the #1 city where startups thrive" http://t.co/hHwlgGvK
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Eating @garbanzo makes me so happy!
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Pretty cool commercial from @underarmour >The future starts with what you do TODAY. http://goo.gl/05ueW?cid=SM|Twitter|iWill
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Finally an explanation! ...The Science Behind Why The Harlem Shake Is So Popular http://t.co/pbkZDTna via @techcrunch
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Fun 404 page : New Relic http://t.co/TL1lxeRJ
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#Believe "We don't want to see safety nets. Demonstrate that you have the grit and take the leap." Dave Samuel, VC http://t.co/yaFQCltt